lipkart’s Big Billion Days sale is set to start from October 10 and will go on till October 14. Now, the e-commerce platform has announced the launch of ‘The Big Billion Days ka Boss’ to enable its customers to bargain online. Flipkart has partnered with Google Zoo, the creative think-tank for brands and agencies to enable these voice based conversations with the Flipkart’s Hagglebot.
During the sale days, Flipkart will announce two new products to negotiate on. The participants will have to haggle on the product’s price with the Hagglebot using the Google Assistant.
Based on one’s negotiations skills, a ‘Boss’ will be announced at the end of the day. Interestingly, the deal they strike will become the price of that product for all customers across the country, while the winner gets the product for themselves for free.
In a press statement, Flipkart also announced that the limited-edition deals will also be available exclusively through the Hagglebot’s Artificial Intelligence (AI)-based platform. The platform will work on all Google Assistant enabled devices that include Reliance Jio phones, Google Home speakers, and both Android and iOS devices.
Kartikeya Bhandari, Head of Brand Marketing at Flipkart, said “Technology has always been the driver of Flipkart’s innovations for Indian customers. The first-of-its-kind Hagglebot is another way for us to add an element of fun to TBBD, the landmark festive shopping event for so many Indians. Bargaining is a deep-rooted part of our culture and we have now integrated that with the convenience of online shopping. We hope our customers will have a great time with this unique, rich and immersive experience.”
Gene Brutty, Creative Director, ZOO, Google APAC, said “The ZOO team across APAC is passionate about creating meaningful innovation projects and deep brand experiences using the latest Google technologies. We worked very closely with Flipkart to develop an immersive voice based experience that dives people into a haggling scenario as if they were at their local market. Built with DialogFlow on Assistant and powered by Google Cloud Platform, we’re able to make use of Google’s Natural Language processing and Machine Learning expertise. This means the Flipkart Hagglebot experience should feel very natural and respond quickly across a large range of devices. We hope Flipkart customers and users will love this next-generation voice experience.”